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Quality Vs Quantity

Building a high quality email list takes persistence and focused attention, but is one of the best investments of time you will make for your business. A quality subscriber is one who will likely use your services, buy your product, tell a friend, and increase your revenue.

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How Facebook Works

The main component of Facebook is the news feed. Its a scrolling message board showing all the moment by moment daily posts of anyone you've chosen to friend (for individuals) or become a fan (for businesses or organizations). Each person's news feed is unique to their interests and relationships. It is important to keep posting regularly to stay in view. Then, anyone one can respond to any post which creates a conversation.

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What If You Trademarked the Name BobĀ®?

I bet you'd make a lot of money. Each time a Bob wrote his name, you'd get a check in the mail. Even when a Bob signed his checks, you'd make money. But if you think about it, bob is a brand identity. When you think of a Bob, what do you think of? Most likely, you imagine an average Joe. An everyday man. But then if you think of a specific Bob you know, the name Bob takes on a different meaning. Ever notice that? You can use the same name while addressing different people, but the name takes on a different meaning when you think of the specific person.

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Dynamic Duo: Facebook + Web site

If the game of marketing is a tennis match, think of Facebook and the Web as your two best players. In a doubles match, they're the dream team, serving content out to your customers as they hit right back with feedback and business. Structuring your website and Facebook fan page to work together is the golden ticket to accomplishing your online marketing goals. Just as your website should be designed to reflect you and your business, all aspects of your Facebook fan page should be designed to meet your marketing strategies. How does one do this? Garrett Moon, founder of Today Made- an online marketing resource, offers a "How To" on making your website and Facebook work as a team to achieve "marketing brilliance." Here are a few of his tips.

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Keep your Content Fresh

"A well-executed website, like a quality television program or film, is a combination of content and delivery." David Meerman Scott, author of New Rules of Marketing and PR. What Scott says is true. Think of your web site as a representation of your storefront or office. Imagine if you never added to your inventory, rearranged the merchandise, or upgraded your services. People would soon stop dropping by. A stale website can become a liability. Instead, view your online marketing - website, e-mail newsletter, and social media - as a way to showcase your business and services.

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FAQ - Facebook

“I don't go on Facebook. Who cares about someone sharing what they had for breakfast?”

The truth is: people do share information about their breakfast on Facebook. However, they also share all kinds of information -- such as the businesses they patronize and the products and services they like.

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Drive Traffic to Your site with a Newsletter

Email news, website and social media round out the new media network. They work in harmony driving visitors to your business. Newsletters direct readers to your website, and continue to build your hits and page rank, moving your page higher in the Google search results list. Your Facebook posts, as they are “liked” and shared by fans, push people to your site to find out what your business is all about, all resulting in more promotion for your business.

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Facebook Fan Page Vs Personal Page

Business owners often don't realize that there are two types of Facebook pages, a Personal Page and a Fan Page. A Personal page is a private walled page that allows you to let others in by "friending" them. A Fan page is for businesses, organizations and groups where people can follow you by "liking" your page. A business page is public and not walled and anyone can follow you.

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